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Short-Run Digital Printing

Short-run printing (also referred to as “print on demand”) is almost self-explanatory. It’s a style of printing that uses modern digital printing equipment to be able to make smaller “test” quantities of short-run booklets, calendars, brochures, and more. Believe it or not, this style of printing only became cost-effective quite recently with the improvement in digital printing technology.

Calender Printing
short Run printing booklets
benefits of short-run printing for booklets?

Less monetary investment — for short-run printing you can buy smaller quantities and not have the unit price jump out of control. Order what you need now, for less, and if you need more, simply place a new order.
Less wasted inventory — if you print in short runs, on an as needed basis, there’s less chance you’ll be left with unused products. The majority of the inventories you have will be used — if it’s used too quickly, as we said, simply place another order.
Constantly tweak the booklets — when printing in small quantities with a rapid turnaround time, you can tweak contents, add pieces, take away a section that didn’t perform too well, and have consumer feedback influence future design.
Short turnaround time from idea to product — you can go from an idea to design and print within the same week. Compared to longer-running marketing campaigns, it’s invaluable to be able to go from idea to result in such a short time.
Less space required for storing booklets — using short runs of brochures, booklets, and catalogs will have you requiring less storage space. Most of the booklets and materials you have will be up-to-date; you won’t have stacks of old, leftover booklets from a previous campaign you don’t need anymore taking up space around the office.

short-run digital printing
shortrun print


Frequently Asked Questions

Why is digital printing used for short runs?

This is because a digital printing press has minimal set-up costs associated with a production run. Unlike an offset printing press, a digital press does not use printing plates. Because the costs associated with set-up are minimal, short-run books have a lower unit cost when produced on a digital press.

What is a digital print run?

What is Digital Printing? Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers.

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